thedailywhat: Culture Shock of the Day: Vaseline India has launched a “skin-lightening” Facebook app aimed at men, which invites users to “transform your face on Facebook with Vaseline Men.” From AFP: In 2005, Indian cosmetics giant Emani launched the first skin-whitening cream for men, called “Fair and Handsome”, 27 years after the first cream for women. Since then a half dozen foreign brands have piled into the market for men, including Garnier, L’Oreal and Nivea, which promote the seemingly magical lightening qualities of their products in ubiquitous advertising. In 2009, a poll of nearly 12,000 people by online dating site Shaadi.com, revealed that skin tone was considered the most important criteria when choosing a partner in three northern Indian states. [arbroath.] This makes me completely saddened.  I’ll never understand why people can’t just be content with their skin tone.  I make fun of my albino-comparable paleness quite a bit but you don’t see me diving into a melanoma-inducing tanning bed to change it, whereas most of my dad’s side of the family is very, very dark but there’s no way in hell they’d ever try and lighten that up. Sigh.  It’d be one thing if it were just for funsies, like changing up your wardrobe or styling your hair differently, but when it comes to something with as sensitive as skin tone where one is seen to be superior…well, then it’s just good old fashioned (to say the least) depressing.

thedailywhat:

Culture Shock of the Day: Vaseline India has launched a “skin-lightening” Facebook app aimed at men, which invites users to “transform your face on Facebook with Vaseline Men.”

From AFP:

In 2005, Indian cosmetics giant Emani launched the first skin-whitening cream for men, called “Fair and Handsome”, 27 years after the first cream for women.

Since then a half dozen foreign brands have piled into the market for men, including Garnier, L’Oreal and Nivea, which promote the seemingly magical lightening qualities of their products in ubiquitous advertising.

In 2009, a poll of nearly 12,000 people by online dating site Shaadi.com, revealed that skin tone was considered the most important criteria when choosing a partner in three northern Indian states.

[arbroath.]

This makes me completely saddened.  I’ll never understand why people can’t just be content with their skin tone.  I make fun of my albino-comparable paleness quite a bit but you don’t see me diving into a melanoma-inducing tanning bed to change it, whereas most of my dad’s side of the family is very, very dark but there’s no way in hell they’d ever try and lighten that up.

Sigh.  It’d be one thing if it were just for funsies, like changing up your wardrobe or styling your hair differently, but when it comes to something with as sensitive as skin tone where one is seen to be superior…well, then it’s just good old fashioned (to say the least) depressing.

Source: thedailywhat

15 July 272 thedailywhat
beauty

Notes

  1. maheens reblogged this from thedailywhat and added:
    Major consumer product manipulating a society’s narcissistic obsession for financial gain? WOW. That’s never happened...
  2. frescophonics reblogged this from ojacko and added:
    The grass is always greener on the other side. Skin lightening products sell like crazy in Indonesia too. Anywho, is it...
  3. genscompliques reblogged this from vivalatiffanyyy
  4. vivalatiffanyyy reblogged this from thedailywhat
  5. cecesgotdasprinkles reblogged this from twelvefootmountaintroll and added:
    HEY I LIKE MY FAIR SKIN, rude tan people. This is just like all those ads for tanning salons, and spray tans.
  6. twelvefootmountaintroll reblogged this from loverwife
  7. loverwife reblogged this from cobracunt and added:
    WHAT THE FUCKKKKK?
  8. insaniyat reblogged this from thedailywhat and added:
    not cultured shocked, just culture irritated - can I start a “fair & fugly” campaign? but that might be prejudice...
  9. integers reblogged this from thedailywhat and added:
    my mom has like a billion of these random skin whitening creams round the house
  10. aeao reblogged this from thedailywhat and added:
    i love how people who are pale like me spend hundreds of dollars trying to be tan. then i love how people who are tan,...
  11. askmehowtobecomeahipster reblogged this from thedailywhat
  12. mmanal reblogged this from thedailywhat
  13. rzvzee reblogged this from thedailywhat and added:
    Indians are such suckers for fair skin! Yes, that’s Shahid!
  14. maxwellgreenberg reblogged this from spectralradiance
  15. pickledil reblogged this from thedailywhat and added:
    tan-skinned person, I have never understood why there are many whitening products for Asian women. BUT FOR MEN!?!?...
  16. spectralradiance reblogged this from thedailywhat and added:
    HI THERE, WELCOME TO INDIA WHERE YOU HAVE TO CHECK YOUR MOISTURIZER BEFORE YOU BUY IT FOR LIGHTENING AGENTS THAT CAN...
  17. msspica reblogged this from thedailywhat
  18. thegirlwithbluehair reblogged this from thedailywhat and added:
    [arbroath.] This makes me completely saddened. I’ll never understand why people can’t just be content with their skin...
  19. thedailywhat posted this

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I taught myself to survive a four-story fall.

Sam, 22, native New Yorker living in southern California. Not for the faint of heart (though my life is mostly tl;dr). I dig avocado, rant often, and have excessive levels of empathy in my system. Fondu au noir.

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